This traveling installation is part of the “Northside Keeps it Clean” campaign to fight litter and increase recycling in Pittsburgh’s Northside neighborhoods through awareness, education and action.
These WHY letters were made by Pine Ridge Job Corps in partnership with Keep Chadron Beautiful. Featured at their Earth Day Festival and Great American Clean Up these letters will move around for different events in Chadron.
I initially created the Litter Letter Project in 2012 for my MFA thesis at Vermont College of Fine Arts with my main focus and research centered around using graphic design as a tool for behavioral change. It began as a local collaboration with a small group of people that developed into reality thanks to the funding and support from Keep Louisiana Beautiful. This website serves to document the project moving forward and its growth as it develops into other areas. It has been a wonderful journey so far working with so many great people in many communities as they create their own versions of this idea to address the issue.