What is the Litter Letter Project? PRIDE | RESPECT | HOPE | CARE | THINK | WHY? | RETHINK | CHANGE | DREAM
A 3D messaging system of letters constructed from chicken wire and rebar, filled with litter collected from the roads and highways. By displaying these large scale visual messages in public places the hope is to provoke response, thought and action. The Litter Letter Project is a way to begin the conversation.
This project began as a personal response to the litter collected daily in front of my property along the highway in Louisiana. As a graphic designer and educator with a deep love of 3D typography, I created a series of protoypes to test the idea of using the litter as the message. Following several community workshops and sharing this idea with a wider audience this project was awarded a generous grant from Keep Louisiana Beautiful (affiliated with Keep America Beautiful). Together as a community we created 7 litter letter words that were displayed in several locations around Washington Parish, Louisiana throughout 2013. Since then The Litter Letter Project has now grown into many other places.
2014 ~ Keep Sevier Beautiful in Pigeon Forge,Tennessee created their own version as part of their litter awareness month. Keep Phoenix Beautiful incorporated The Litter Letter Project into the day of action for day 3 of the Clinton Global Initiative University conference. Colorful letters filled with recycled materials were created for the PHXRENEWS site in downtown Phoenix, Arizona. 6th Avenue Corridor/Keep Iowa Beautiful created the words THINK, HOPE and CARE in Des Moines, Iowa and The Cultural Alliance of York County partnered with the community of York, Pennsylvania to create an amazing CHANGE. In the fall of 2014, Lafayette, Louisiana created the tallest Litter Letters to date. Standing at 8 feet tall #YARDWORK was part of the parish wide Project Frontyard initiative.
2015 ~ Keep West Baton Rouge Beautiful became the 3rd region in Louisiana to create Litter Letters displaying WHY? in the state capital of Baton Rouge. Keep Sevier Beautiful debuted their second word of THINK recently in Pigeon Forge, Tennessee and Keep Iowa Beautiful created the word DREAM making this the 4th Litter Letter installation in Des Moines. A second region in Pennsylvania created the word PRIDE in downtown Columbia. Lancaster recently became the third region in PA to create Litter Letters debuting their RETHINK letters in October 2015.
2016 ~ Keep Sevier Beautiful continued their Litter Letter Projects debuting their 3rd annual word – PRIDE in March in Pigeon Forge, Tennessee and the community of Des Moines, Iowa recently produced their 5th Litter Letter project, also the word PRIDE. Keep Chadron Beautiful created WHY in May 2016 making Nebraska the 6th state to adopt the idea!
The project continues to grow as more communities create their own version of this idea. Watch this space for updates.
It continues to be a wonderful experience working with communities near and far on this project. For more information on the project or to develop this idea in your town or city please feel free to contact me via the facebook, twitter or email link. Thanks for your interest, Rachael Hatley